September's top stories: Aquaphor's baby wash's new pack, Perfect Corp's apps record 300 million downloads

Beiersdorf's brand Aquaphor has unveiled its baby wash and shampoo in a new translucent bottle and Perfect Corp has announced that its beauty applications have been downloaded by more than 300 million people worldwide. Cosmetics-technology.com wraps up the key headlines from September 2016.


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Aquaphor's baby wash and shampoo launched in new pack

Beiersdorf's brand Aquaphor has unveiled its baby wash and shampoo in a new translucent bottle, which features a convenient pump for ease-of-use.

The product does not contain dyes, fragrances, or parabens, which can irritate delicate baby skin.

In addition, the new bottle features a UV filter to protect the formula from sun exposure.

Beiersdorf's Aquaphor marketing director Erynn Keefe said: "Parents want the absolute best when it comes to their baby, and this is especially true when choosing products that come into contact with baby's skin.

 

Perfect Corp records 300 million downloads of its beauty apps

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Perfect Corp has announced that its beauty applications have been downloaded by more than 300 million people worldwide.

YouCam Makeup, YouCam Perfect, YouCam Nails, Beauty Circle, and newly launched YouCam Fun constitute the company's mobile applications.

Perfect Corp CEO Alice Chang said: “We express deep gratitude to the loyal beauty lovers whose continuous support and feedback inspire us to adapt quickly to expand our app offerings to exceed their expectations.”

The mobile apps, realistic virtual effects, connect brands to consumers through the entire beauty journey, right from product discovery and virtual try on, to social sharing and mobile commerce.

 

The Body Shop opens new store in Chile

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Skincare retailer The Body Shop has opened a new store in Santiago, Chile.

The store is the company's first in Chile and it features beauty and skincare products such as Sea body butter, the Vitamin E range, Oils of Life, and Drops of Youth.

The Body Shop's Latin America director Paul Kimberley said: "We are excited to bring The Body Shop brand to Chile.  

“After opening in Mexico in 1993 and Brazil in 2014, this is our third market in Latin America and we are convinced the region offers growth potential and opportunities for development."

 

Dessata launches detangling hairbrush in US

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Dessata has launched its high-tech detangling hairbrush in the US.

Manufactured in Spain, the hairbrush detangles hair faster and without the pulling created by conventional brushes, which results in significantly less breakage and healthier hair overall.

Dessata detangling brush contains 440 highly flexible bristles made from a specialised gel. This enables it to gently glide through any hair type, wet or dry, without tugging or tearing.

The comb is suited to be used for any hair type, including curly, fine, brittle and children's hair.

 

India to waive trial of overseas cosmetics with ingredients used in pharma products

The Government of India is planning to eliminate the requirement of research trials for overseas cosmetic products that contain ingredients already used in pharmaceutical products.

Currently, all types of imported products are required to go through research trials.

Following this new initiative, the inflow of overseas cosmetics are expected to increase into the country.

This measure is expected to help the introduction of products with therapeutic benefits for use in various syndromes including anti-ageing, low hair count, acne and others.

 

P&G collaborates with Alibaba to boost online expansion in China

US-based multinational consumer goods company Proctor & Gamble (P&G) has partnered with global wholesale trade platform Alibaba.com to boost its online expansion in the Chinese market.

The partnership will see the launch of new products, brand building and initiatives to boost customer engagement.

Additionally, they will focus on market expansion and consumer-to-business to launch products in future.

Proctor & Gamble China e-business and branding company vice-president Jasmine Xu was quoted by Globalcosmeticsnews.com  as saying: “In our point of view, Alibaba is way beyond just a selling platform.

 

UK to ban plastic microbeads in beauty and cleaning products by end of 2017

The UK Government has announced it will ban the sale of cosmetics and cleaning products containing microbeads by the end of next year.

Microbeads are tiny plastic granules used in makeup, facial scrub and other cleaning products.

The plastic products could end up in ocean and damage marine life.

Conservationists have been urging for a ban for some time as the particles have been found in the gut of fishes, reported The Guardian.

Welcoming the ban, Greenpeace urged the government to extend it to other products as well.

 

ModiFace partners with Cyzone to launch makeup app

ModiFace and Latin America cosmetic brand Cyzone have partnered to launch a makeup app for the iOS and Android platforms.

ModiFace's partnerships vice-president Jennifer Tidy said: “Cyzone has always been at the forefront of the latest global innovations, and it is not a surprise that they would be the first Latin American brand to focus on Live 3D Augmented Reality.”

The new applications come with ModiFace's facial tracking and makeup rendering technology, enabling photorealistic try-on of products on live video.

Cyzone's corporate brand design manager Sandra de Rivero said: "The Cyzone app is a unique experience, customised in every way to reflect the unique nature and brand of Cyzone.

 

Revlon acquires Elizabeth Arden for $870m

Revlon has completed the acquisition of Elizabeth Arden for $870m.

The two companies manage brands including Revlon, Elizabeth Arden, Revlon ColorSilk, Revlon Professional, and American Crew, as well as celebrity fragrance brands Juicy Couture, John Varvatos, Wildfox Couture, Curve, Elizabeth Taylor, Britney Spears, Christina Aguilera, Giorgio Beverly Hills, and Jennifer Aniston.

The new company will operate with Revlon as the parent company and will be listed under the New York Stock Exchange.

In June, 2016, Revlon agreed to acquire all Elizabeth Arden shares at $14.00 per share in cash, which values the company at $870m. The shareholders of Elizabeth Arden approved the acquisition.

 

UK lab XCellR8 secures grant from EU research and innovation programme Horizon 2020

UK laboratory XCellR8 has secured a £50,000 grant from the European Union

XCellR8 aims for the complete eradication of animal testing for chemical ingredients used in cosmetics, personal care, and household products. The laboratory uses a variety of human cell-based methods including artificial models of human skin and eyes reconstructed from cells donated by cosmetic surgery patients.

XCellR8 claims to be the only industrial testing laboratory developing new testing methods to eliminate all animal elements.

The EU funding was provided by Horizon 2020, which is an EU research and innovation programme. The grant was provided to help start the next phase in developing and evaluating XCellR8's tests aimed to identify the level of harm a new cosmetic or personal care product could cause to humans.