Skincare firm Beautycounter’s parent company Counter Brands has announced its support for the new Personal Care Products Safety Act bill in the US.

Introduced by Senators Dianne Feinstein and Susan Collins, the bill urges for an update of the existing regulatory structure, appealing the US Food and Drug Administration (FDA) to regulate the safety of ingredients added in the formulations of beauty and grooming products.

Furthermore, the bill calls for transparency, where companies are required to provide complete label information of their products; report associated adverse events and ingredient details to the FDA.

Various beauty brands such as Vapour Beauty, OSEA, and SW Basics skincare have signed a letter endorsing the legislation.

“[The Act] will help increase safety for consumers, protect small businesses, and provide regulatory certainty for manufacturers.”

In support of the bill, Beautycounter is also mobilising its clients and network of more than 25,000 independent consultants in 50 states.

Beautycounter founder and CEO Gregg Renfrew said: “For nearly four years, we have worked tirelessly in Washington to build momentum for legislative reform of the cosmetics industry.

“We look forward to continuing our work with Senate HELP Committee leadership as they undertake this important piece of consumer safety legislation.”

 

Collins said: “By updating FDA oversight of the ingredients in cosmetics and personal care products for the first time in nearly 80 years, the bipartisan Personal Care Products Safety Act will help increase safety for consumers, protect small businesses, and provide regulatory certainty for manufacturers.”