YouCam Makeup to offer Pitch Perfect 3 themed AR experience

Beauty applications developer Perfect Corporation’s YouCam Makeup has partnered with NBC Universal to offer an augmented reality (AR) beauty experience themed on Pitch Perfect 3.

Through the partnership, the virtual beauty app has recreated the makeup styles of eight of the film’s leading characters, which can be digitally tried on by users through AR.

The users can experiment with styles from characters Beca, Fat Amy, Emily, Audrey, Chloe, Calamity, Lilly and Cynthia Rose.

Perfect CEO Alice H. Chang said: “We are so excited to partner with NBC Universal for the release of the highly anticipated Pitch Perfect 3 movie and introduce a virtual beauty component that further elevates the viewer experience through their mobile phone.

“Bringing signature Pitch Perfect 3 looks to life through virtual in-app try on creates a truly immersive entertainment experience that brings the Bellas to life in a whole new way.”

In addition, an interactive YouCam Fun filter has been created, as well as a series of photo frames and a collage.

Perfect Corporation provides an interactive platform for consumers, content creators and beauty brands.