Oral care company DenTek has launched a 30-day family floss programme in partnership with YouTube channel Eh Bee family.

The programme is intended to help parents and children develop healthy oral hygiene habits and encourage flossing as a healthcare routine.

The family challenge is being launched in view of a survey conducted by DenTek and Propeller Insights, a market research company, which reported that only one-third of consumers floss their teeth regularly.

“The programme is intended to help parents and children develop healthy oral hygiene habits.”

Eh Bee family has shared a video on YouTube channel called “Floss like a Boss”, which focuses on teaching parents about the importance of flossing. The video also invites viewers to join the DenTek 30-Day family floss Challenge.

Eh Bee family member Andres B said: “We always want our viewers to smile while watching our videos. Flossing is such an important part of oral hygiene, and it doesn’t have to be boring. Through this partnership with DenTek, we want to show how parents and kids can make flossing an exciting part of each day, and even have fun while doing it!”

A Prestige Brands Holdings brand, DenTek’s oral care products include floss picks, interdental brush cleaners, dental guards for night-time bruxism, disposable dental picks, braces care and dental repair.