FabfitFun partners with Alex Garza on new ISH lip statement palette

Lifestyle brand FabFitFun has partnered with beauty influencer Alex Garza to create new I’m smoking hot (ISH) products.

To be included in the Spring FabFitFun Box, the 11-colour ISH lip collection features intensely pigmented shades and one tinted lip topper, which are enriched with rose extract, shea butter, jojoba oil, olive oil and aloe vera.

The palette’s pro brush can be used to mix and create different colours and styles.

FabFitFun product development head Gina Kohler said: “For the first product we are releasing with Alex, we wanted to create something that could be a true staple in everyone’s makeup bag.

“This palette is a showstopper and there are infinite ways to mix the colours to create a variety of looks. As a company focused on women, we are also excited to have Girl Rising, whose mission is to ensure that every girl around the world is educated and empowered to reach her full potential, as our charity partner for ISH and the Spring FabFitFun Box.”

Claimed to be paraben free and gluten free, the ISH products will also be available online beginning next month.

The brand has initiated a charity programme Girl Rising for women empowerment, which will receive proceeds from the product campaign.

Established in 2010 by co-CEOs Daniel and Michael Broukhim and editor-in-chief Katie Rosen Kitchens, FabFitFun Box offers product collections across the beauty, fashion, wellness, fitness, home and technology markets.