GRCU develops new Original Hollywood Hemp products

Green Cures & Botanical Distribution (GRCU) has initiated the development of new product lines Black Tie Affair and Red Carpet Treatment under its Original Hollywood Hemp brand.

Based on insights gained from market research on male grooming and beauty products from Statista, Black Tie Affair will feature a hemp-infused body wash, a three-in-one integrated shampoo, a conditioner and a body wash, as well as lotions, creams and bubble bath products.

Red Carpet Treatment includes hemp-infused bath balls, soap bars, bath salts, and body washes, as well as candles, potpourris, exfoliating sugar cubes, lotions, facial masks, creams and lip moisturisers.

GRCU CEO Pitsicalis said: “A lot goes into producing a luxury product and we are paying close attention to detail in the branding and customer experiences of these new product lines.

“From the feeling of our products on the user’s skin to the aromas that fill the room when used, we are ensuring our customers feel like they’re getting the Red Carpet Treatment.

“We believe this will help set us apart from our competitors while allowing us to reach across the consumer gender spectrum through minimally-designed packaging that allows the products to speak for themselves.”

GRCU develops, produces and distributes hemp-based products in segments including medical, botanical, sports, skincare, beauty, fashion and lifestyle goods.