US-based haircare brand Fatboy Products has acquired a private capital investment in its second round of funding to accelerate domestic and international expansions.

Kenny Kahn will lead Fatboy in the role of CEO, focusing on expanding the firm’s brands’ sales, growth and performance.

Kahn states: “We are looking to rapidly accelerate growth by expanding our reach to new customers and into new channels, with a focus on the professional salon industry, e-commerce and speciality retailers.”

The haircare brand was founded in 2016 by hairstylist Tyson Kennedy, who created Fatboy Perfect Putty.

“We are looking to rapidly accelerate growth by expanding our reach to new customers and into new channels.”

The unisex brand is distributed in salons in several countries, including Norway, Japan, Australia and New Zealand. Expansions to Europe and Asia are expected in the future.

Kennedy said: “With this next level of investment, we will be able to implement our planned growth strategy across the board, from expanded distribution to product development, sampling and digital marketing.”

As part of the brand’s growth, three new styling and treatment products are set to be launched this year in collaboration with Ispy and Fit Fab Fun.

Fatboy co-founder Tim Youngson said: “We are looking to reinforce and accelerate all aspects of the business.  Our new product development (NPD) will be key, as well as how we support these new introductions in the market.”

Headquartered in Williamsburg, Brooklyn, Fatboy’s products include Perfect Putty, Tough Guy Water Wax, Boss Dog Styling Cream, Daily Hydrating Shampoo, Daily Hydrating Conditioner, Sea Salt Pomade and Fatboy Soap.