American designer Kenneth Cole is launching a new customisable fragrance collection that includes Kenneth Cole for Him, Kenneth Cole for Her and a four-piece set The Personalization.

The collection allows users to create their own signature scent.

Kenneth Cole Productions chairman and chief creative officer Kenneth Cole said: “I believe that everyone is their own brand. Personal style is defining and this unique selection of fragrances provides yet another opportunity for one to further express their individuality.”

“This unique selection of fragrances provides yet another opportunity for one to further express their individuality.”

The collections’ fragrance for men includes a woody marine with mineral accord, sea salt, white citrus, translucent jasmine, ginger and white amber scents.

The women’s fragrance collection includes a floral musk with pink peonies, lemon jasmine, violet, lily-of-the-valley, sandalwood, heliotrope and skin musks.

The Personalisation fragrance collection is designed by Doug Lloyd in collaboration with Kenneth Cole.

The Kenneth Cole for Him and Kenneth Cole for Her fragrances will be launched in department stores across the US this month and The Personalization Fragrances set is set to launch in April.