Luxury brand BABOR launches AWPxBABOR Beauty Ampoule Set

Luxury skincare brand BABOR has launched its limited-edition AWPxBABOR Beauty Ampoule Set as part of its partnership with All Woman Project, a non-profit organisation for female empowerment.

The company is also backing the new initiative along with an awareness campaign.

The campaign casts AWP co-founders Charli Howard and Clementine Desseaux, models, activists, editors, designers and many more.

The limited edition set, which is meant to help women of all ages, features seven natural active beauty boosters sealed in a single dose glass ampoule.

The AWPxBABOR set claims to create immediate and visible results, and includes four Hydra Plus Active Fluid Ampoules loaded with hyaluronic acid and a plant-based moisturiser, three Active Night Fluid Ampoules to restore and rejuvenate, with black willow bark, extracts of black algae and black truffle.

BABOR marketing sales vice-president Benjamin Simpson said: “At the heart of the AWPxBABOR partnership, which kicks off in time for fashion month, is a stunning creative campaign featuring a diverse group of inspiring women, including models, activists, mothers, designers, editors, and more. These women showcase a diverse range of beauty that is not retouched or Photoshopped.

The collaboration celebrates the beauty of diversity and intends to bring awareness and support for empowering women.

BABOR intends to donate 50% of its sales from the collaborative Beauty Ampoule Set to The All Woman Project.

BABOR North America president Tim Waller said: “The All Woman Project x BABOR product and campaign collaboration enables girls and women worldwide to feel positive and confident about themselves, regardless of their appearance or perceived flaws.”

The set can be purchased exclusively online.