ModiFace has collaborated with Digital Memory Mirrors maker Memomi Labs to leverage its augmented reality (AR) technology for virtual try-on of beauty products.

The partnership aims to allow beauty and retail customers to visualise various makeup, hair, and skin offerings through Memomi’s digital mirrors.

The technology consists of live video simulation that tracks the digital makeup designs to the face. This can be accessed by customers either in-store or through an app.

“Memomi’s digital mirror platform features an integration of multiple camera sensors with a powerful video engine.”

ModiFace founder and CEO Parham Aarabi said: “Memomi’s digital mirror platform features an integration of multiple camera sensors with a powerful video engine for automatic perspective positioning and lighting adjustment, which creates the ideal setting for ModiFace’s beauty AR technology to shine.”

Memomi Labs founder and CEO Salvador NissiVilcovsky said: “The partnership between Memomi and ModiFace combines the most successful digital mirror platform on the market with the most realistic AR try-on technology, resulting in an unprecedented package for retailers and brands to provide differentiated digital in and out of store experience for their customers.”

The initial phase of live video makeup simulation will be followed by integration of ModiFace’s live-video hair colouration technology on Memory Mirrors.

In addition, the firms intend to incorporate advanced ultraviolet (UV) cameras and imaging hardware with ModiFace’s Skin AI 2.0 technology to facilitate in-store and in-clinic skin assessment.