Adore Cosmetics appoints Erin Heatherton as brand ambassador

Supermodel Erin Heatherton has been hired as the brand ambassador of Adore Cosmetics, a purveyor of organic skincare and beauty products.

This is the first time Heatherton will serve as the face of a cosmetics company. On her decision to choose Adore Cosmetics, Heatherton said: "I love the concept and message behind Adore Cosmetics and their Adore Yourself campaign, which uses only organic stem cells in their formulas and reminds women to love the skin they're in.

"I knew this was the perfect brand to align myself with. The research and precision put into their products is unrivaled in this industry and my skin has truly never looked healthier since I started using their line."

Adore Cosmetics CEO Shay Segev said: "When carefully selecting our first official brand ambassador we wanted to make sure that we found someone who possessed timeless, organic, yet effortless beauty, in which we found Erin to perfectly exemplify each of these characteristics."

Adore Cosmetics products have a calibrated concentration of stem cell ingredients combined with a blend of vitamins, essential oils, organic flower extracts, and organic vegetable protein.

Its skincare line ia claimed to restore healthy-looking skin by protecting its stem cells, preventing UV stress and environmental damage, delaying the skin aging processes, and promoting vitality and longevity of skin stem cells.

Adore Cosmetics has over 70 stores. It recently opened a store in Panama in July, another in Boston, and has several more openings throughout the rest of the year and into 2017.