Amorepacific to open Sulwhasoo store in Paris

South Korean beauty and cosmetics firm Amorepacific will be opening a new store within Galeries Lafayette in Paris featuring its skincare brand Sulwhasoo in September this year.

The move is a part of the company’s ongoing expansion to increase the presence of its brands Sulwhasoo, Laneige, Mamonde, Etude House, and innisfree.

Galeries Lafayette is a department store chain that showcases luxury and beauty brands. The new Amorepacific store will initially stock Sulwhasoo’s holistic product range, including First Care Activating Serum EX with Jaum balancing complex and Concentrated Ginseng Renewing Cream EX anti-ageing cream with ginseng.

The products will also be available on Galeries Lafayette’s online store.

Designed to address skin imbalances, the brand’s Jaum balancing complex ingredient is a blend of peony, solomon’s seal, Sacred lotus, white lily, and adhesive Rehmannia, while ginseng is said to possess anti-ageing properties. The new French store will display these ingredients to represent the brand’s philosophy.

The new store will expand the firm's reach from its existing Asian and North American footprint to the European markets.

Sulwhasoo began its expansion in 2004 in Hong Kong and later extended with 200 stores across 11 countries such as China, Singapore, Thailand, Malaysia, Indonesia, Taiwan, Canada, Vietnam, and the US.

Amorepacific debuted in the French market in October 1998 with the Soon brand, which included hypoallergenic products that were sold in drugstores.