Aritaum to expand across North America

South Korean skincare and cosmetics company AmorePacific’s retail chain Aritaum has unveiled plans to expand its footprint in North America.

As part of the decision, the company will increase its physical presence in the region with the addition of nearly 46 stores in the US and Canada, reported Racked.com.

Many of the new planned stores will be converted from existing Amore shops and will carry beauty products that combine Asian botanical ingredients with latest technology.

The new retail units, in addition to the existing 14 stores, will carry products from the multiple brands, such as IOPE, Laneige, Mamonde, Hanyul and Sulwhasoo.

In addition, the company’s stock keeping unit will increase from the average 400 to 500 carried by Amore stores to over 900, reported the website.

AmorePacific assistant marketing manager Heather Choi was quoted by Racked.com as saying: "We want a newer base, younger; we want to be fun. Sales went up after we converted, and there’s more make-up so people come and play. With Amore stores you go when you need something. Here, it’s a spontaneous visit."

In a separate note, Aritaum has plans to roll out an e-commerce site by the end of this year.

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Image: Aritaum features the largest curated collection of premium K-beauty brands in North America. Photo: courtesy of PRnewsFoto/Aritaum.