Beauty retailer Feelunique begins unlimited delivery service

European online beauty retailer Feelunique has initiated an unlimited delivery service for improved customer experience.

Customers can now sign up for a yearly subscription service, which provides deivery with no minimum order value. It is applicable across the beauty retailer’s portfolio of more than 25,000 products, featuring 500 makeup, skincare, and haircare products, as well as fragrances.

Feelunique CEO Joel Palix said: “In a world where rapid fulfilment is pivotal to successful online retail, and free and fast delivery services are increasingly being offered by world-leading retailers, Feelunique is thrilled to be Europe’s first pure play online beauty store to offer unlimited next-day delivery.

“So, if our unlimited delivery customers need a last-minute gift or have run out of their favourite beauty product, they can rely on Feelunique to get their order delivered to them the very next day as many times as they like.”

Founded in 2005, the retailer ships to more than 120 countries and operates associated websites in the UK, France, Germany, the EU, Norway, the US, and China.

In addition to cosmetic brands, the retailer offers beauty technology app Makeup Live to allow virtual try-on of products online before purchase and an editorial platform with information on interviews, video tutorials, and recommended products.

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Image: Assortment of beauty products. Photo: courtesy of Akira Ohgaki/flickr.