Beauty services app JOIFUL to expand to Southern California

On-demand beauty and wellness app JOIFUL is set to expand in Santa Barbara, Ventura, and Orange County in California, US.

The company has started hiring to fill roles for hair stylists, makeup artists, massage therapists, nail technicians, and estheticians.

JOIFUL's sales and marketing vice-president Chad Law said: "We've seen an amazing response in Los Angeles and anticipate the same results in Santa Barbara, Ventura, and Orange County, where market conditions are ripe for JOIFUL.

"We have an aggressive growth plan based on demand, as women and men continue to adopt the on-demand model as part of their grooming and beauty routine."

The app claims to be a one-stop-shop for all things related to beauty and wellness, offering more than 20 services to fulfill grooming needs for men and women.

The software application is designed to provide on-demand hair, skin, nail, or massage services to consumers.

JOIFUL was launched in Los Angeles in February this year. During the launch event for the app, Chad Law said: "JOIFUL is changing the way people receive beauty treatments, and the response has been overwhelming."

JOIFUL is a subsidiary of Tatbeq, headquartered in US, and offers a full suite of salon and spa services.