Counter Brands’ skincare and cosmetics firm Beautycounter has launched the Counteract Coalition with 14 other beauty brands calling for transformation of old cosmetic safety laws and regulation in Washington, DC, US.

The coalition urges change of outdated legislation that was formed in 1938 to govern the beauty industry.

Currently, there is no mandate for screening of the substances used in beauty products and only 30 ingredients are banned from use in personal care products in the US, while it is around 1,400 in Europe.

The US Food and Drug Administration (FDA) does not have a recall authority or industry-standards for cosmetic ingredient monitoring.

Intended to implement transparency across the industry, the Counteract Coalition includes Annamarie, Biossance, Goddess Garden, Josie Maran, Peet Rivko, Seventh Generation, SW Basics, Vapour and Organic Beauty.

In addition to Beautycounter, the other members are Skin Care, côte, Follain, OSEA, Rahua, Silk Therapeutics, tenoverten and Vintner's Daughter.

All members of the coalition have met lawmakers in Washington to seek for a hearing on the Personal Care Products Safety Act and more health protective laws.

The act aims to fix fundamental flaws and loopholes that exist in current personal care products and cosmetics regulations.

"We know we can't do it alone, and are proud to work alongside other leaders in the rapidly growing safer and natural personal care industry to demand change in Washington DC."

Beautycounter founder and CEO Gregg Renfrew said: "Beautycounter has led the charge to transform our nation's outdated cosmetic safety laws since we were founded.

“We know we can't do it alone, and are proud to work alongside other leaders in the rapidly growing safer and natural personal care industry to demand change in Washington DC."

The main objective of the new initiative is to ensure better protection of customers from harmful ingredients that are commonly used in personal care products.

In addition, businesses will be provided with access to safety information to allow faster marketing of products. 


Image: Some members of the Counteract Coalition. Photo: courtesy of PRNewsfoto/Beautycounter.