Braun introduces new electric shaver for men

Procter & Gamble's subsidiary Braun has introduced a new men's electric shaver providing a three-in-one solution for shaving and styling.

Called Series 3 Shave & Style for men, the trimmer features ProSkin technology and German precision engineering.

Research conducted by Braun suggested more than 50% of men experience sensitive skin problems such as spots, dryness, and redness.

The affordable 3-flex shaver is developed to minimise skin irritation and cater to all shaving applications, from a clean shave to beard styling / maintenance.

The shaving head is designed to offer straight, intuitive strokes, which avoids repetitive circling over the same spot to help decrease skin irritation. The three independent cutting elements in the 3-flex head enables an optimised close shave over every contour of the face.

Braun's industrial designer Ben Wilson said: “Men often overlook how much a shaver can influence how their skin looks and feels.

“The human face can be compared to a landscape full of curves and contours. Keeping close contact with the skin at any time during the shave is thus a challenge for any shaving system.

"At Braun, we strive to design shavers that ensure that their skin is the last thing a man has to worry about.”

The new shaver comes in a wet and dry model for use in the shower.

Founded in 1921 in Germany, Braun develops and manufactures small, innovative domestic appliances, including electric shavers and beauty products.

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Image: Series 3 Shave & Style shaver. Photo: courtesy of Business Wire.