CPNA and Perfect Corp enter interactive beauty app partnership

Makeover apps developer Perfect Corp and Cosmoprof North America (CPNA) have entered an exclusive interactive beauty app partnership.

During the CPNA premier international B2B beauty trade show 2016, Perfect Corp’s YouCam Makeup App will provide show attendees the opportunity to virtually try on exhibitor products.

The new makeup technology will allow attendees and beauty fans enjoy the exclusive opportunity to experience makeup products hand-selected from four of the Discover Beauty exhibiting brands virtually through the app.

Perfect chief executive officer Alice H Chang said: “Perfect Corp is honoured to announce this exclusive partnership with CPNA, bringing the most cutting-edge augmented reality makeup technology to one of the largest beauty tradeshows in the world.

“By integrating makeup products from exhibitors into YouCam Makeup for virtual try on, we are able to expose show attendees to a fresh new sampling approach, instantly creating a connection between consumers and brands.”

The app will also enable the show attendees to virtually apply Full Brow Brow Powder, ittse Blush, Dermelect lipstick and Velvet 59 Matte Liquid Lipstick.

Cosmoprof North America marketing director Daniela Ciocan said: “Each year we look to partner with unique and innovative companies that can offer an unexpected element to the show to enrich the attendees’ experience.

“The collaboration with Perfect Corp and their YouCam Makeup app does just that.”

The YouCam Makeup application also enables featured brands to link their product offerings to an ecommerce site, thereby allowing instant purchase capabilities to complete the consumer experience.