CVS stores in US to stock Curls haircare produts

Haircare brand Curls is set to launch its products in 7,200 CVS stores in the US.

The brand's portfolio of products include cleansers, conditioners, moisturisers, stylers, and hair growth supplements. All of Curls' products are claimed to contain organic ingredients and are free of sulfates, parabens, added minerals, and petroleum oils.

CVS stores will stock multiple products, including Crème Brule Whipped Curl Cream, Goddess Curls Botanical Gelle, Lavish Curls Moisturiser, and Passion Fruit Curls Control Paste, along with select products from the Blueberry Bliss Collection.

Curls' founder Mahisha Dellinger said: "My initial goal in creating Curls was to give curlies everywhere that perfect product to give them beautiful and healthy hair.

"In today's economy, it's important to me to offer our affordable yet results-driven products at accessible retailers like CVS."

The haircare brand aims to develop new products, which nourish and hydrate all types of curly hair. Founded in 2002, the brand includes more than 50 natural haircare products made with certified organic ingredients for adults, children, and babies.

Curls retails the products via its multi-channel distribution at retail stores, more than 200 salon retailers and boutiques in the US.

The brand has also established its footprint in Canada, Brazil, Africa, and the UK.

With more than 7,000 CVS/pharmacy and Longs Drugs stores, CVS is the retail unit of CVS Caremark and operates through outlets and online at CVS.com.