Digital makeover app Perfect365 unveils new Explorer community

Digital makeup and beauty app Perfect365 has unveiled its new section, Explorer community, which will allow users to try the makeup looks of their favourite YouTube and Instagram artists in real-time.

The section features more than 40 new looks and will provide the user with daily updates on fresh designs, tips, products and others.

A tap on the compass icon at the bottom of the Perfect365 home screen will lead users to the Explorer community, which is initially being made available exclusively for iOS users. 

The Android version of the application is slated for release in August.

Perfect365 marketing director Vickie Wei said: “We see this as another step forward in the advancement of digital beauty and we are thrilled to connect our users with the artists and creators they love through Explorer.

“These artists are creating makeup looks and tutorials our users love, so it was a natural step to offer them to our community within the app.

“We have worked hard to put our users’ favourite features in one place, so they can browse and try new looks, tutorials, makeup tips, and products with a single tap, then immediately share with friends for an even more engaging virtual makeup experience.”

Perfect365 is partnering with seven new artists Adele, Alexis, Ashley, Carol, Mayra, Natalie, and Tiffany, who will display their make-up artifacts on their Instagram and YouTube pages.

The artists’ real-life makeup designs have been digitised by Perfect365 team using face detection technology and digital makeup tools to allow the users browse and try the looks using real-time video.

After selecting the preferred look, the user can take a screenshot of the same, shop the products used and store it under 'fave' styles to find later.