Edgewell Personal Care buys Bulldog Skincare Holdings

US-based Edgewell Personal Care has acquired UK-based men's grooming firm Bulldog Skincare Holdings.

Bulldog Skincare was founded in 2006. Its products are sold in more than 7,000 locations and include moisturisers, face washes, scrubs, balms, shaving gels and creams, body washes, lip balms, and lotions.

Edgewell Personal Care's commercial international vice-president Colin Hutchison said: "As a challenger company in men's grooming, Edgewell has continuously pressed beyond category conventions and leaders to bring unique innovation to market for the benefit of our customers, consumers, and Edgewell shareholders.

"Similarly, Bulldog has created an exciting and fast growing brand by bringing that same challenger approach to men's skincare, providing differentiated products that focus on a simple straightforward message for men.

"Bulldog is a natural fit for Edgewell and this acquisition creates opportunities to expand our personal care portfolio in a growing global category where we can leverage our large geographic footprint."

Bulldog Skincare's founder Simon Duffy said: "We are delighted to be joining Edgewell's fantastic family of brands. We are excited about the future and, in particular, getting our products to more people in more countries.

"Since our founding, our goal has been to put a Bulldog product in every bathroom and we are confident Edgewell will help us deliver on this mission."

The transaction was funded from operating cash and will not have a material effect on fiscal 2017 expected financial results.