Coating and laminating firm FLEXcon has partnered with labelling solutions provider Topflight to manufacture a specialty film label for a celebrity makeup range of an undisclosed cosmetics brand.  

The companies have jointly worked to develop a specialty film decal that would add shimmer to the brand’s compact, allowing it to stand-out from other products. 

The cosmetics firm is said to have approached Topflight for a distinguishing holiday-themed labelling solution.

Among the different specialty films across various brands, the firm has chosen FLEXcon’s SHIMMERcal glitter film, which employs a permanent pressure-sensitive adhesive filled with metallic flakes for a glittery appearance. 

"Our long-standing relationship with Topflight has provided us with many opportunities to use our unique capabilities to create distinctive products for leading consumer brands."

With good tack and adhesion properties, the film has been converted by Topflight into more than 300,000 3in x 3in die-cut square decals that were hand applied to the compacts by the end-user.

FLEXcon sales official Ronan Colman said: "Our long-standing relationship with Topflight has provided us with many opportunities to use our unique capabilities to create distinctive products for leading consumer brands.

"SHIMMERcal is perfect for the cosmetic market because this specialty film provides a polished and elegant appearance, making the product pop and stand-out on the crowded store shelf."

Together, the firms have designed, developed and manufactured the label from prototype to high-volume production. The label was designed to complement the identity of the cosmetic brand.