Glam App to offer on-demand beauty services at W Las Vegas

Beauty platform The Glam App has partnered with newly opened lifestyle hotel W Las Vegas in the US to serve as its exclusive on-demand beauty app.

The Glam App will be offering in-room services to hotel guests and group booking packages for large parties held at an exclusive salon.

The Glam App's co-founder and chief executive officer (CEO) Cara Santana said: "Bringing luxury affordable on demand glam into the lives of hotel guests seemed like a natural progression for The Glam App. Finding a partner like the W hotel is a dream come true."

W Las Vegas was soft launched in December last year by transforming a 289 room SLS Las Vegas tower, located on the emerging North End of the Vegas Strip.

Following its official reopening last month, W Las Vegas now features three floors of new meeting and event space, a rooftop WET Deck, an oasis, a private cabana, and a destination bar.

W Las Vegas' general manager Mark Eberwein said: "At W Las Vegas, we are continuously looking for ways to create personalised experiences for our visitors.

"We looked to partner with a beauty company that brings the highest quality of talent and expertise to give our guests a one-of-a-kind experience and elevate our Insider services.

"The Glam App was the perfect fit and we are excited to work with their incredible team."

Founded in 2015 by actress Cara Santana and celebrity stylist Joey Maalouf, The Glam App currently operates in more than 20 cities.

The beauty platform offers a variety of services such as blow dry, makeup applications and polish change.