Hain Celestial Group to debut Live Clean beauty and baby care brand in US

Hain Celestial Group’s beauty and baby care line Live Clean is set to launch in the US this month. 

The brand is launching its new line of eco-friendly products, which deliver better results due to the use of plant-based ingredients for all skin and hair types. 

Hain Celestial's US Live Clean personal care marketing director Roseann Fernandez said: "Our collection of beauty and baby care products provide an accessible solution for traditional consumers that are looking for eco-friendly alternatives for themselves and their families.

“We are excited to share our belief and vision for these affordable, clean beauty products in the US market."

Live Clean brand uses 97% plant-based formulations from renewable sources. It is made without the use of harsh chemicals such as parabens, sodium lauryl sulfate, phthalates, phosphates, and dyes.

The brand is launching its haircare, bath, and baby collections in select retailers, which will be followed by a nationwide release. LiveClean offers a fresh experience, with a non-irritating blend of certified organic botanical extracts such as rosemary, chamomile, and lavender, as well as pure coconut and argan oils.

The baby care products line features gentle moisture, calming bedtime, and soothing oatmeal collections, which are made with a blend of certified organic botanicals and 97% plant-based ingredients that are safe for babies.

The brand has a full range of haircare, baby care, bath care, skincare and lip care products.

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Image: LiveClean baby care products line features gentle moisture, calming bedtime and soothing oatmeal collections. Photo: courtesy of FreeImages.com/Ramon Gonzalez.