Henkel to acquire Mexican haircare firm Nattura

Germany-based consumer goods company Henkel has signed an agreement to acquire Mexico-based Nattura Laboratorios and associated companies in the US, Colombia, and Spain.

With the deal, Henkel plans to bolster its Hair Professional business and expand its footprint in both the emerging and mature markets.

The acquisition includes a portfolio of Nattura's eading brands such as Pravana and Tec Italy.

In the fiscal year 2016, the business generated sales of more than €100m.

Henkel's chief executive officer (CEO) Hans Van Bylen said: “This acquisition is part of our strategy to strengthen our position in attractive markets and categories.

"We will expand our hair professional business in Mexico and further leverage our brand portfolio in the US hair professional market.

"This acquisition is part of our strategy to strengthen our position in attractive markets and categories."

Financial details of the transaction have not been divulged.

This acquisition is subject to customary closing conditions, including regulatory approvals.

Founded in 1982, Nattura has reported sales of more than €100m last year.

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Image: Pravana and Tec Italy products. Photo: courtesy of Henkel.