India’s Dabur partners with Amazon for expansion in US

India-based consumer products maker Dabur has collaborated with online retailer Amazon to expand its reach to more customers in the US.

Amazon will initially sell 30 of Dabur’s personal care products, includng Vatika hair oil, Meswak toothpaste, Red toothpaste, and Chyawanprash through its global selling programme. The partnership will allow improved penetration of Dabur's brands in the US market.

Dabur also intends to provide a range formulated with organic and natural ingredients for Amazon customers.

Dabur India consumer care business executive director Krishan Kumar Chutani said: “Consumers, particularly the millennials, are increasingly embracing natural products to meet their daily health and personal care needs.

“We are very pleased to partner with Amazon via their global selling programme, which allows us direct access to their consumers in the US and expand our footprint exponentially.”

Currently available in more than 120 countries, the firm’s portfolio includes more than 250 herbal and ayurvedic products across a variety of sectors, including haircare, skincare, oral care, healthcare, home care and foods.

Amazon India seller services director and general manager Gopal Pillai said: “Under the global selling programme, Amazon will help provide Dabur a marketplace to showcase its vast range that will satiate the growing appetite for quality Indian products amongst global consumers.”

The retailer launched its programme in 2015 to enable easy, simple, and convenient access for Indian firms to sell products in international markets.

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Image: Dabur ties up with Amazon.com to expand in the US. Photo: © Dabur India.