Jumei International to retail Givenchy & Jurlique products

Jumei International, a China-based online retailer of beauty products, has given authorisation to sell an exclusive set of beauty products from Givenchy, a brand owned by the LVMH group, and Jurlique, a popular Australian cosmetics brand.

Currently, these products are available for purchase on Jumei’s platform.

Jumei will begin selling 38 different Jurlique cosmetics products each labelled with anti-counterfeit tracking codes.

Jumei International noted that this partnership is another step in their efforts to raise product quality standards not only for its own business, but also for the entire Chinese beauty products industry.

Givenchy Cosmetics China brand manager Dong Liang said: "We selected Jumei as our exclusive online partner due to their outstanding sales record, diversified marketing solutions, commitment to fighting counterfeit beauty products and strong brand recognition.

"We look forward to deepening our relationship with Jumei as we seek out new ways to cooperate."

Jumei founder and chief executive officer Leo Chen said: "Jumei’s online platform, its deep involvement in the Authentic Beauty Product Alliance (ABPA), internal anti-counterfeit measures, robust customer base and diversified marketing solutions make Jumei the ideal partner for Givenchy and Jurlique.

"As of September 30, 2014, the ABPA had 102 members, and it is expected more brands will join by the end of 2014. We look forward to working with new brands in the future as we expand our offerings and work with partners to eliminate fake and counterfeit products," Chen added.