Lime Crime expands Unicorn hair dye range

US-based makeup company Lime Crime has expanded its semi-permanent hair dye range Unicorn Hair with a launch of eight new shades in two different formulas.

The new shades have a high pigment load and colour saturation. Available colours include Bubblegum Rose, Valentine and Aesthetic.

The launch also comprises tint shades, with high sheer. These are available in Tweet, Mint Ice, Cloud, Kawaii, and Moonchild.

Lime Crime CEO and founder Doe Deere said: "Unicorn Hair was my hair dye dream come true, and I am thrilled Lime Crime fans love it just as I do.

“I cannot wait to see how our unicorns rock these new shades!"

In April this year, the company introduced an initial 13 shades of its Unicorn Hair range, which were created by Doe Deere over a period of three years.

The initial collection also comprised full coverage dyes Gargoyle, Pony, Chocolate Cherry, Dirty Mermaid, and Blue Smoke, along with tint shades Sext, Bunny, and Salad.

Currently available for purchase on LimeCrime.com, all 21 shades in the range are said to be 100% vegan and cruelty-free.

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Image: Lime Crime’s new Unicorn Hair shades. Photo: courtesy of PRNewsfoto/Lime Crime.