L’occitane opens new store in US

Beauty firm L'occitane has opened a new store in the Flatiron district of Manhattan, US.

The firm offers products across skincare, bodycare, and fragrance sectors.

L'occitane's North America design & construction associate vice-president Paul Blackburn said: "We are thrilled to open the first store of the future at L'occitane Flatiron, one of our flagship stores worldwide and a premier shopping destination in Manhattan.

"From entry to exit, the multisensory boutique works collectively to create both an immersive and individualised shopping experience, offering clients an unparalleled assortment of product and service."

In collaboration with creative agency School House, the new boutique is designed to feature L'occitane's assortment of products and fragrances under a 400ft² architectural framework.

A smart beauty fitting room is also included in the store to offer customers a personalised shopping experience by providing private, digital formats for browsing products along with a physical and sensorial product sampling experience.

The store also offers fragrance engraving and custom gift creation.

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Image: L'Occitane en Provence product, Shea butter. Photo: courtesy of Cathkidston/Wikipedia.