Meitu adds Augmented Reality video and photo filters to its BeautyPlus app

Chinese technology firm Meitu has introduced more than 20 augmented reality (AR) video and photo filters to its BeautyPlus selfie-editing app.

The filters will complement existing features such as selfie-editing tools, virtual makeup, artificial intelligence (AI) auto-beautification, Magic Brush, and a line of AR-powered AnimeCam looks.

The AR filters include several animated variations such as animals, floating desserts, stormy clouds, and devil horns. The user can apply them to the image in real-time when taking a photo or video to express a multitude of moods and occasions.

Meitu's global operations managing director Frank Fu said: "Augmented Reality is arguably one of the most exciting things to happen to photo and video in years.

"BeautyPlus puts this amazing technology into the palm of every consumers' hands, giving them a fun collection of AR looks to uniquely express themselves and capture their individuality through photo and video."

Based on the user's skin tone and facial features, the AI technology automatically applies filters and retouch effects. Various Magic Brushes including Glow, Neon, Stars, Flowers, and Hearts provide further editing options for photos.

BeautyPlus also includes a skin smoothing makeover tool to retouch skin tone; a blemish remover to erase skin conditions such as pimples; an eye and smile modifying tool to remove bags, dark circles, and brighten eyes; and a teeth whitening tool.

Meitu also offers facial recognition and virtual try-on technologies for makeup and hairstyles.

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Image: BeautyPlus unveils playful AR filters for photo and video selfies. Photo: courtesy of PRNewsFoto/Meitu.