Meitu launches new AR feature on MakeupPlus app

Mobile internet platform Meitu has launched its new Counter augmented reality (AR) feature on its MakeupPlus virtual cosmetics app.

The new feature combines the firm’s artificial intelligence-based facial recognition with AR technology to allow virtual try-on and shopping of lip products from a smartphone.

Counter currently offers several hundred lip products from colour cosmetic brands such as Charlotte Tilbury, Clarins, Stila, Pixel Cosmetics, GlamGlow, Tyra Beauty and Lime Crime, with plans to include various other brands in the near future.

The app is said to precisely apply the products to the user’s lips in real-time with a variety of finishes, including matte, cream, bitten, glossy, metallic and shimmer.

Meitu global operations managing director Frank Fu said: "The technology in Counter offers brands the ability to engage with shoppers like never before, allowing them to experience the product from anywhere, at any time.

“Meanwhile, brands will be able to gain valuable insight into the try-on experience and access essential regional colour preferences from millions of MakeupPlus users around the world."

MakeupPlus employs facial recognition and machine-learning algorithms to map the facial features of each user.

The app delivers accurate and natural virtual makeup application based on the user's skin tone and facial structure.

In addition to lip products on Counter, the MakeupPlus app includes Touch-Up feature that allows users to customise signature looks with full-face makeup filters, video makeup tutorials, Hair Dye tool with hairdye trends, Beautify for a polished finishing, and AR Glam with filters for selfies.

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Image: MakeupPlus Counter’s lip try-on for Charlotte Tilbury. Photo: courtesy of Meitu.