ModiFace and SoundHound to develop voice-enabled smart mirror software

Augmented technology provider ModiFace has partnered with artificial intelligence (AI) technologies developer SoundHound to develop a new smart mirror software.

The firms intend to utilise SoundHound's voice-enabled AI platform Houndify in ModiFace's augmented reality (AR) mirror software to enable brands and customers to interact with the mirror through voice activation and live video.

Beauty brands can use the voice-enabled smart mirror software in-store and in ModiFace's smartphone AR applications.

ModiFace's founder and chief executive officer (CEO) Parham Aarabi said: "Voice is a key technology for creating the ultimate mirror experience and Houndify is by far the most accurate voice recognition system on the market.

"Combining ModiFace's industry leading AR technology with Houndify's voice technology creates an unparalleled experience for customers and brands."

The AR technology will allow users to say their choice of colours or products, which will be interpreted and implemented by the mirror, enabling users to see the way they would look with those makeup effects.

SoundHound's co-founder and CEO Keyvan Mohajer said: "The implementation of the Houndify technology into ModiFace's AR technology is a great example of how AI and voice can transform an industry.

"We see this as a potential game changer for enabling brands to connect more closely with their customers to experience their products in a direct and personal way."

Houndify features voice and AI integration, rapid speech recognition, understanding of natural language, developer tools, knowledge graphs, and several domains.