Nerium International opens business in Japan

US-based direct seller of age-caring products Nerium International has opened its business in Japan.

Nerium has launched its Age-Essential Day Cream Optimera+ Formula, Age-Essential Night Cream Optimera+ Formula and Body Couture Cream Optimera Formula in the country.

All the three luxury skincare products contain proprietary SIG-1273 molecule that helps reduces the signs of aging.

SIG-1273 is a dual-action molecule that includes an organic phytol compound developed by Princeton University professor Jeffry Stock.

Nerium International founder and CEO Jeff Olson said: "We are honoured to introduce our skincare product line to the Japanese market, as well as create economic opportunities across Japan.

"People have an opportunity to run a unique business and become entrepreneurs as they enjoy a better work-life balance selling products they can trust."

Direct selling firm Nerium launched in US in 2011. It has reached $1bn in cumulative revenue in four years.

Olson added: "Nerium's product line is the first of its kind, and our Independent Brand Partners look forward to introducing it to Japan, the number two market in our industry. The Asia-Pacific region offers ideal markets for the continued expansion of Nerium International at this time.

 "With innovative excellence of Nerium's, science-based products, as well as the model business opportunity, the company is breaking sales records at every turn."

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Image: Nerium’s age-caring products. Photo: courtesy of PRNewsFoto/Nerium International.