Nivea opens flagship store in Rome

Skincare brand Nivea has opened its first flagship store in Rome, Italy.

The outlet was developed by architect Matteo Thun & Partners.

The store was designed following a close interaction with the Nivea’s international team.

It features the use of blue and blue and white, contemporary design, neutral tone background and walnut wood for flooring.

No advertisements have been put within the store and only lifestyle images have been used to indicate the values of the brand.

Matteo Thun & Partners was quoted by Globalcosmeticsnews.com as saying: "A concept that fully reflects the soul of this iconic brand. The store is just the stage for the products, the product is the hero."

Nivea specialises in skincare and body care. It offers bath care, body care, deodorants, face care, lip care, men’s care and suncare products.

Besides Nivea, Beiersdorf owns others brands including Eucerin, La Prairie, Labello, 8×4, and Hansaplast/Elastoplast.