Nudestix debuts in China at Sephora stores

Makeup brand Nudestix has debuted at 100 Sephora locations in the Shanghai, Beijing, and Guangzhou regions in China.

The brand intends to further expand its presence in the country with a launch on Sephora.CN, Tmall.com, and Weibo.

Nudestix's makeup collection includes products that provide quick and easy nude look. The company's co-founders and chief inspiration officers Ally Frankel and Taylor Frankel said: “We are excited to announce the launch of Nudestix in China this year.

"We think the Nudestix girl in China is looking for easy, fast, effortless luxury makeup crayons that create natural, nude looks.

"The fresh-faced look is a perfect fit for any complexion and we can’t wait to introduce Nudestix to China.”  

Originally formulated in Europe, Nudestix is designed in Canada and prepared in China. 

Nudestix's president and founder Jenny Frankel said: “ Nudestix is not a product that any beauty executive with 20 years of experience would create, because we don’t think like the new generation, they have been influenced by technology, have access to curated lifestyles, and need their makeup to be easy, cool, and effortless."

Nudestix portfolio of products include cream lip and cheek pencils, intense matte lip and cheek pencils, magnetic luminous eye colour, pencil blenders, concealer pencils, sculpting pencils, and exclusive kits.