NuGene renews and expands partnership with kathy ireland Worldwide

Cosmeceuticals developer NuGene International has renewed and expanded its partnership with lifestyle design firm kathy ireland Worldwide (kiWW) to continue development and commercialisation of patented technology and products.

NuGene has been selling an exclusive collection of co-branded, clinically proven, anti-ageing skincare products with kathy ireland Worldwide.

These products utilise NuGene's unique stem cell derived growth factor technology.

Several new patented formulations are currently in their final phase of development, which includes clinical and market testing. These formulations are scheduled for commercialisation to men and women in the second half of this year.

NuGene International's chief executive officer (CEO) Steve Carlson said: "We're thrilled to renew and expand our relationship with kathy ireland Worldwide as we continue to co-develop high quality products for skin and hair through our proprietary regenerative technology.

"We are excited to be working directly with Kathy, Tommy, and their highly inspirational, creative, and experienced team, who recently shared their life-changing experiences resulting from their personal use of NuGene's products."

kiWW's chairman, chief designer, and chief executive officer Kathy Ireland said: "NuGene's technology has resulted in skin and hair products that truly work, helping you to live life beautifully.

"We look forward to our continuing collaboration and the launch of the new products and services, which can enhance the lives of many women, and now men, worldwide."

In March, the first newly formed NuGene men's skincare programme was announced under the I'M1 brand for men.

Tommy Meharey, a board member of kathy ireland Worldwide, will appear in media campaigns for NuGene beginning this spring.

NuGene's kathy ireland line is currently distributed in North America with global expansion plans in progress.