Oriflame opens €150m production site in Russia

Cosmetics products manufacturer Oriflame has opened its new €150m production site in Noginsk, Russia.

The production site houses production facilities, warehousing and a distribution center. It will produce shampoos, deodorants, liquid soaps, lipsticks and other cosmetic products.

Oriflame CEO and president Magnus Brännström said: "The launch of our new factory in Noginsk is an important milestone for Oriflame, as the Russian market is, and will continue to be, essential for the company.

"The opening of a large production site will further support Oriflame’s sales and development in Russia and CIS. In addition, we are of course happy to contribute to the creation of hundreds of jobs in the area. We work hard to increase efficiency of our production and distribution in order to offer our consultants and consumers innovative quality products at affordable prices."

The company’s lipsticks production operations from its former site in Krasnogorsk has been moved to Noginsk.

This comes after the company has divested its Krasnogorsk production site to X5 Retail group in October 2014 in order to consolidate its production and logistics activities.

The distribution center at Noginsk site is LEED certified and it is the first largest industrial facility with such a certification level in Russia, the company claims.

Oriflame currently sells direct in more than 60 countries and generates around €1.3bn in annual sales.