Peach & Lily opens store in Macy’s outlet in Arcadia, California

South Korean online beauty retailer Peach & Lily has opened its second offline store within Macy’s outlet in Santa Anita, Arcadia, California.

Last year, the South Korean firm opened its first store within Macy’s outlet in New York in November.

The 176ft² Peach & Lily shop-in-shop store, located next to the entrance to Macy’s Westfield Santa Anita outlet, stocks South Korean skincare brands exclusively selected by Alicia Yoon, founder of the online beauty retailer.

Among the brands sold at the shop-in-shop store include new-to-market brands such as Kicho, Lagom, and 24/7.

Yoon said: "We are so excited to be able to introduce Korean skincare to a much wider audience through our partnership with Macy’s.

"Having a dedicated presence in a national department store allows us to further our mission of providing the best skincare advice and products to everyone."

Macy’s SW VP regional cosmetic merchandise director Shanna Husbands said: "Macy’s is committed to providing the latest and greatest in skincare and beauty to our customers.

"We are delighted to partner with Peach & Lily to give our guests access to products from a niche category that’s rapidly increasing in curiosity and demand."