Perfect Corp launches YouCam consultation mode in Shanghai

Perfect Corporation has launched the Consultation Mode from its virtual beauty app YouCam Makeup at Watsons store in Shanghai, China.

Customers can use the makeover kiosk at Watsons Store to try on more than 30 different products from makeup brands, including MaxFactor, Maybelline, and KATE Cosmetics.

The YouCam Makeup’s augmented reality (AR) beauty technology enables customers to choose colours and styles and experience the effects in real-time.

Perfect Corp chief executive officer Alice Chang said: “We are delighted to announce our new partnership with Watsons Shanghai, bringing virtual makeup try outs from YouCam Makeup to their shopping experience.

“Our app’s Consultation Mode transforms the in-store product discovery and selection process, resulting in far higher customer satisfaction by increasing confidence before making a purchase.

"We strive to help brick-and-mortar retail partners leverage the latest AR technology to create unique and pleasant experiences for digitally savvy consumers.”

Consultation Mode enables cosmetic brands and beauty retailers to display their beauty products for customers to try on virtually.

The firm has recently announced that its range of beauty apps has been downloaded more than 400 million times.

Its YouCam App platform is powered by augmented reality facial detection technology.

In the flagship app, YouCam Makeup, users try on over 730 million virtual makeup looks each month.

The firm's makeup apps YouCam Makeup, YouCam Perfect, YouCam Fun, YouCam Nails and Beauty Circle are available for free on the App Store and Google Play.  

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Image: Watsons flagship store in Shanghai launches Consultation Mode from virtual beauty app YouCam Makeup. Photo: courtesy of Business Wire / Perfect Corporation.