Perfect365 collaborates with EVE PEARL to expand virtual makeup offerings

Perfect365 has collaborated with Eve Pearl Beauty Brands to expand its offerings of virtual makeup looks.

Users of Perfect365 can try on the entire collection of Eve Pearl's makeup looks on a selfie photograph or live via the smartphone camera in the live makeup section.

Founded by makeup professional Eve Pearl, the brand offers skincare cosmetics providing instant results and lasting benefits.

Eve Pearl said: “I believe we all deserve to look our best. Everything I create is with purpose. My products and tools are all designed to work together.

"Combining Perfect365 cutting edge technology with my beauty techniques create faster more effective results to simplify our lives.”

Pearl will be recreating the makeup looks in real life at IMATS show held in New York.

Perfect365's marketing director Vickie Wei said: “Eve Pearl is an amazing artist and businesswomen. Her brand is well-recognised in the beauty industry and in high demand with makeup lovers.

"Our partnership is another testament to the evolution of the beauty industry and the widespread adoption of digital beauty. We are introducing brands like Eve Pearl to a massive online audience with digital makeup try-ons.”

Perfect365 uses advanced face detection technology to precisely place virtual makeup on photos or live video, resulting in realistic makeup looks. It offers more than 200 one-tap makeup looks, 20 customisable tools, clothing and accessory recommendations, and step-by-step tutorials for recreating looks in real-life.