Pop star Miley Cyrus ‘sexually suggestive’ MAC ad escapes ban

New York City-based MAC Viva Glam Cosmetics campaign ads that featured pop star Miley Cyrus with her legs apart has escaped a ban from the authorities in the UK.

The country’s Advertising Standards Authority (ASA) said the posters were sexually suggestive and seductive but did breach any rules.

The authority was reported by the Telegraph as saying: "Because the posters were sexually suggestive they were, therefore, inappropriate for general outdoor display and warranted a placement restriction of not appearing within 100 metres of schools."

The posters showed Cyrus on a billboard lying on her back in a low cut bodysuit with her legs apart against a mirrored wall. In one of the posters, her crotch reflected in the mirror.

MAC cosmetics spokesman said in a statement that there was no nudity or any expression of sexual activity. Cyrus’ facials were a reflection of confidence and did not draw attention to parts of her body.

The ASA disagreed over the message of the posters but did not find it offensive or serious enough to cause a widespread offence.