Personalised haircare provider ProfilePro has unveiled the new HairRx Advanced Hair Care range, which includes shampoos, conditioners, and formulas for styling and finishing.

Intended to target shopping preferences of women aged 30 and above, the range allows customers to choose products based on their lather preference and scent selection.

HairRx Advanced Hair Care offers 10oz and 2oz lather sizes in citrus, coconut, jasmine, lavender, and vanilla scents.

ProfilePro co-CEO Joe Segel said: "Women in their thirties, forties, and beyond seek customised beauty solutions. They have different haircare challenges and goals than their millennial counterparts.

"HairRx provides the ultimate customisation experience that instantly matches each hair profile to the ideal shampoo and conditioner formulas."

“HairRx provides the ultimate customisation experience that instantly matches each hair profile to the ideal shampoo and conditioner formulas, including scent and lather preferences."

Customer profiles obtained through a short series of online questions are immediately matched to HairRx shampoos and conditioners built on an inventory of 165 formulas.

The firm has also launched eight HairRx Home Hair Salon sets, offering different assortments of shampoos, conditioners, and styling products.

ProfilePro co-CEO Ellen Langas said: "With the addition of HairRx Advanced Hair Care, we are now offering customised haircare solutions for all ages and needs."

Planned to be introduced on QVC.com, the HairRx Advanced Hair Care range expands the firms existing Cloud 10 Customised Hair Care line, which is formulated for millennials and ProfilePro Home Hair Salon sets.


Image: HairRx Advanced Hair Care provides a streamlined way to help women identify the shampoo and conditioner formulas that are ideally matched to their specific needs. Photo: courtesy of PRNewsfoto/ ProfilePro.