Shadow Shields upgrades packaging of makeup tool

Shadow Shields has launched its makeup tool in a new sleek, durable and resilient packaging to enhance customer convenience.

Launched in 2008, the firm’s product is a multi-tasking beauty tool that is designed to shield the under eye area from eye shadow fallout, thereby avoiding messy makeup.

The new packaging is intended to address customer demands and each pouch comprises 30 shields.

Shadow Shields CEO Michelle Villanueva said: "I am so excited to finally give my customer what they have been asking for.

"This new pouch will make it so easy to throw into any makeup bag or kit."

The self-adhesive and hands-free shadow shields can also be used to create straight-edge for winged cat eye and lipstick application, as well as prevent mascara smudges.

Shaped like a half-moon, the shields are to be applied under the eye before eye makeup application to catch any and all types of excess product that falls.

Shadow Shields products are available through multiple online retailers across various countries such as the US, Australia, Ireland, Canada, New Zealand, Saudi Arabia, Singapore, Spain, Sweden, Russia, the Netherlands and Mexico.

In addition, the makeup tool is available at different retail locations such as Sally Salon Services in the UK and Ireland, RICKY's in New York City, US, Sephora in Canada, and Naimie’s Beauty Centre.

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Image: New Shadow Shields pouch. Photo: courtesy of PRNewsfoto/Shadow Shields.