Skin Global appoints actress Son Ye-jin as brand ambassador

Personalised skincare provider Skin Global has appointed South Korean actress Son Ye-Jin as its brand ambassador and opinion leader of its open innovation programme.

Son Ye-Jin will share contributors' personal skincare experiences and co-create new beauty products in collaboration with board advisor Dr Shekhar Mitra and technical advisor Dr Donald Bisset.

The move follows strategic investment from entertainment firms Spackman Entertainment and Spackman Media. The role is expected to represent integration of beauty, technology, and entertainment for delivering custom skincare solutions to more customers through familiar platforms and popular personalities.

Skin Global's founder and chief executive officer (CEO) Sabrina Tan said: "Skin is a brand committed to innovate and push the boundaries while remaining focused on its core positioning of customisation.

“Now, with Son Ye-Jin onboard, we add an additional layer, bringing customer authenticity.

“Through her fan base and Skin customers, we are committed to go back to the lab together, lend an innovative voice to Son Ye-Jin, and transform the way people care for their skin."

Son Ye-Jin appeared at the global launch of Skin Global’s new sheet masks held in Singapore on 19 May and will take part in the firm’s digital campaigns. She said: “I am thrilled to partner with the definitive global leader of customisable skincare to serve as the first brand evangelist.

“I'm looking forward to working with Skin to be the voice of customer enriching the authenticity of the brand."

Founded in 2008, Skin Global offers customisable skincare solutions. Its products are formulated using Japanese skincare technology to blend concentrated serums with pure and active ingredients.