Skincare brand Smoothie Beauty has introduced ready-to-use chilled, fresh, and organic face masks.

The new masks are for customers seeking natural and healthier alternatives for skincare.  Named Fresh, the range consists of a blend of seasonal organic ingredients selected for different skin types and concerns.

The natural benefits of the ingredients are said to be enhanced by the addition of potent smoother boosters, which contain superfoods or natural ingredients including matcha, activated charcoal and maca.

"The natural benefits of the ingredients are said to be enhanced by the addition of potent smoother boosters."

Fresh includes three sustainable face masks, which resemble a juice or smoothie detox and requires refrigeration. This launch aims to minimise the overall chemical burden that customers might experience due to the use of existing competitive products.

The brand is offering two beauty cleanse options, which are based on specific skin types or preferences. Both the options are available as subscriptions.

Based in New York city, Smoothie Beauty is a skincare start-up focusing on green beauty and offers gentle formulations with organic ingredients. The brand ensures safe, healthy and fresh products through refrigeration and small batch production.


Image: Smoothie Beauty Fresh face masks. Photo: courtesy of Newswire/Smoothie Beauty.