Tapout Body Sprays launches six new scents for men

Authentic Brands Group's (ABG) brand Tapout Body Sprays has launched six new products that are claimed to be suitable for use by men of all ages.

Available for purchase at Walmart stores, the new Tapout Body Sprays range includes Defy, Victory, Fuel, Focus, Core, and Control.

The brand’s ambassador John Cena will appear in the advertisement campaigns of the new collection, through Tapout channels, event sponsorships, TV, and in-store advertisements.

John Cena is a part of the media organisation, World Wrestling Entertainment (WWE), as well as an actor, producer, host, and entrepreneur.

Cena said: "Motivation, discipline, and determination are three values at the core of everything I do on both a personal and professional level.

"Whether it's after a workout, or before an event, Tapout Body Sprays are a great addition to my every day routine."

Based in the US, ABG owns various fashion, sports, celebrity, and entertainment brands such as Marilyn Monroe, Elvis Presley, Shaquille O'Neal, Greg Norman, Aéropostale, Juicy Couture, Judith Leiber, Frederick's of Hollywood, Misook, Spyder, Tretorn, Tapout, Prince, and Airwalk.

ABG's marketing executive vice-president Natasha Fishman said: “Extending the brand into body sprays is a great next step for Tapout as it directly correlates to its brand essence which is to inspire the athlete in every individual.”

The brand development, marketing, and entertainment firm operates more than 1,400 locations of luxury, specialty, outlets, department stores, e-commerce, mid-tier, and mass channels.