Tria Beauty names new president and CEO

Skin care company Tria Beauty has named Peter S. Wyles as the company’s new president and chief executive officer.

Wyles earned a Bachelor’s degree from Pennsylvania State University and a Masters of Business Administration from the Thunderbird School of Global Management.

Prior to joining Tria Beauty, Wyles has served as the president and CEO of several companies, including ReVENT Medical and Ventus Medical.

At Bayer HealthCare, Wyles spent 15 years where he held executive roles in the consumer, pharmaceutical and medical device businesses, both in the US and internationally.

During his career, Wyles has successfully launched more than 20 products globally across multiple consumer channels, working with world-class advertising agencies, retailers and commercial partners.

Speaking about his appointment, Wyles said: "I am very excited to join Tria Beauty and assume leadership of this leading light-based skincare company.

"I look forward to expanding Tria’s global footprint on its path to revolutionizing skincare."

Tria Beauty portfolio of FDA-cleared devices includes the popular Hair Removal Laser 4X, newly introduced Hair Removal Laser Precision, Acne Clearing Blue Light and new Age-Defying Laser for treating multiple signs of facial ageing.