West Coast Shaving launches new shave soap

US-based men's grooming products brand West Coast Shaving has launched a new shave soap.

Intended for wet shaving, the new soap is claimed to produce a thick, rich, and protective lather easily and quickly. This softens the stubble and moisturises the face. It is also claimed to be suitable for sensitive skin.

The formulation of the soap is vegan-friendly and consists of coconut oil, glycerin, bentonite clay, and essential oils.

The brand offers six options with different fragrances such as sweet almond, bay rum, citrus basil, and winter spice.

On Cyber Monday, West Coast Shaving offered the soap for free with each purchase over $50, but it is usually sold at $12.98.

West Coast Shaving was founded in 2007 and provides men's grooming products for traditional shaving. The products are claimed to be economical and effective.