Yanagiya Honten launches hair grease under 1615 Series

Japan-based haircare firm Yanagiya Honten has launched a new version of Yanagiya Grease, which was originally launched in 1978 and sold until 1991.

First in the firm's new 1615 Series, the new hair grease provides a gentle and musky fragrance and enables easy restyling.

Sold by Beams Japan, the product is claimed to be ideal for hairstyles that require a glossy finish such as side partings, wavy looks, and slicked-back styles, as it is claimed to impart a firm hold that lasts throughout the day without locking hair inflexibly in place.

Yanagiya Grease can be used as traditional hair products and is said to be easy to wash out.

Founded in Nihonbashi district of Edo in 1615, Yanagiya Honten utilises botanical ingredients and vegan materials for the production of its cosmetic products. The firm develops multiple products across haircare, styling, growth, and scalp-care, as well as bodycare, skincare, and fragrance applications. Its flagship products include Yanagiya Grease and Apilo Water Grease.

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Image: 1615 Yanagiya hair grease. Photo: courtesy of PRNewsFoto/Yanagiya Honten