ProfilePro’s launches HairRx Advanced Hair Care on QVC.com

American customised haircare provider ProfilePro has launched its HairRx Advanced Hair Care brand on QVC.com.

Targeted at women aged 30 years and above, HairRX allows its customers to customise their shampoo based on personal haircare needs and scent preferences.

With citrus, coconut, jasmine, lavender and vanilla options, the shampoos are claimed to be paraben and sulphate free.

In a survey conducted by HairRx on 1,000 women aged between 30 and 60 years last year, 61% of women preferred to buy customised shampoos and conditioners that address their personal haircare goals.

The survey also reported that 22% women are unaware of the availability of customised options and 83% consider scent as a vital element.

ProfilePro co-CEO Ellen Langas said: “More than ever, women are seeking customised solutions for their beauty needs, and HairRx fulfils their desire for haircare formulas that target their individual needs.

“Women in their thirties, forties and beyond have haircare challenges that change throughout their lives, including increased breakage and coarseness, less moisture and diminished vitality, to name a few. With the help of QVC, we are providing the ultimate hair care customisation experience.”

Established in 2014, ProfilePro was founded by salon owner Jodi Dery and founder of QVC Joe Segel. In addition to HairRx Advanced Hair Care, ProfilePro includes Cloud 10 Customized Hair Care to its portfolio of brands.